Mind control is the process by which individiual or collective freedom of choice and action is compromised by agents who distort perception, motivation, affect, cognition, or behavior. It is accomplished through the basic principles of:
-Conformity: all people being the same.
-Persuasion: influence to comply.
-Guilt and fear arousal: creating a state of mind in which it is difficult to disagree
-Modeling: showing the behaviors
-Identification: unconscious desire to be the same as another person.
These principles are most succesful when combined with a charismatic autharitarian leader, social isolation, physical disomfort, threats, promised rewards, and a compelling ideology, all working over time.
Philip Zimbardo, APA Monitor on Psychology, november Vol 33(10) 2002.